Design better strategies, faster
The process of creating effective business rules is both an art and a science. It’s a balancing act. After all, high-value problems are rarely focused on a single objective. In reality, we search for common ground between intertwined business priorities and limitations. Consider the balance of risk levels versus revenue goals in a credit granting strategy or the creation of micro-segmented mailing lists constrained by a fixed campaign budget. In these scenarios, it’s the balance of multiple objectives and associated treatments that provide a distinct advantage.